Product Design Studio Increased LinkedIn Followers by 650%
Thought leadership that publishes itself.
Client Overview
Who They Are
A specialist end-to-end product-design house with a two-person marketing team. High-value tasks (tenders, client workshops) routinely pushed LinkedIn content to the bottom of the list, leaving the feed dormant and dull when the brand needed a steady drumbeat of expertise.
Our Solution
How We Solved it With AI
We rolled out a Social Content Pilot Agent that:
Ingests multiple prompts
Top-of-mind topics + persona target
Curated industry news round-ups
Product/service spotlights
Blog articles for atomised tips
Research & Draft – LLM chain distils facts, tone-checks against brand voice, and drafts a post in under 60 s.
Visual Creation – Calls image models for infographics or photo-real “day-in-the-life” shots, auto-branded.
Human Sign-off Loop – Marketing lead approves or tweaks inside Slack (one-click).
Auto-Publish & Schedule – Posts hit LinkedIn at optimal times, with UTM tags for analytics.
The whole workflow lives inside their existing HubSpot/Slack stack—no new tools to learn.
Results
The Imapct
| Impact Metric | Before | After | Δ Benefit |
|---|---|---|---|
| Posts published / month | 2 | 18 | +800 % |
| Prep time per post | ~1 h 30 m | 10 m (approval only) | -83 % |
| Team hours freed / month | — | ≈ 22 hrs | |
| Labour cost saved / month | — | ≈ £880 | |
| Average impressions / post | 350 | 1,850 | +428 % |
| New followers / month | 12 | 90 | +650 % |
27+ Hours saved/month
£880 Cost reduction/month
+428% Average impressions/post
