Tech Group saved 56+ hours monthly with AI Blog Content Automation
Five editorial calendars. Zero new hires.
Client Overview
Who They Are
A Birmingham-based technology company spun into four specialist divisions—from IoT hardware to SaaS analytics. Each unit needed its own stream of niche, SEO-smart thought-leadership content, but the marketing team was still just two people. Building an in-house writing bench wasn’t in the budget.
Our Solution
How We Solved it With AI
We launched a Multi-Blog Intelligence Agent that:
Scans the market weekly for fresh breakthroughs and regulatory shifts per division.
Proposes article briefs—headline, focus keywords, target persona—for approval in Slack.
Drafts long-form posts (≈1,200 words), rewrites to the brand voice, and auto-generates feature images.
Tags & publishes to the correct WordPress site, schedules social teasers, and pushes analytics to HubSpot.
Four distinct editorial pipelines, one autonomous brain.
Results
The Imapct
All automations were designed to be scalable and low-maintenance, allowing the business to focus on growth rather than micromanaging processes.
| Impact Metric | Before | After | Δ Benefit |
|---|---|---|---|
| Posts per month (all sites) | 3 | 16 | +433 % |
| Creation time per post | ~4 h | 30 m (approval only) | -88 % |
| Team hours freed / month | — | ≈ 56 hrs | |
| Labour cost saved / month | — | ≈ £2,520 | |
| Avg. organic visits / month | 1,200 | 4,800 | +300 % |
| Marketing-qualified leads / month | 5 | 20 | +300 % |
56+ Hours saved
£2,520 Cost reduction
88% Productivity gain
